Customers want brands to help them feel revitalised in the year ahead

Think with Google

Searches for “stress at work” rose 25% in Nigeria in 2022. It’s no wonder many people are reassessing their priorities. Our analysis of billions of Google searches shows people are looking for healthier relationships with their work and careers, strategising before major life decisions, and seeking revitalising products and experiences. Want more insights from the Year in Search?

Explore The Trends