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Better Branding
-Brian Lischer Research has shown that 95% of the decisions we make aren’t based on facts. It's true. Almost every decision we make every...
content036
Mar 26, 20243 min read
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How AI helps video marketers move at the speed of culture
Anne Marie Nelson-Bogle/August 2023 Faster than you can say silent vlogs and Vtubers, video culture is evolving in exciting new ways. In...
content036
Oct 16, 20234 min read
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The AI Handbook: Resources and tools to help marketers get started
August 2023 For marketers, achieving results amid change is hardly a new challenge. But as the industry shifts toward AI, it will be...
content036
Oct 16, 20232 min read
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Multiply your customer connections with Google AI
Matt DelRe/August 2023 People’s purchase decisions and motivations are becoming more complex, dynamic, and nuanced. Embracing these...
content036
Oct 16, 20234 min read
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New research: How to get ahead of South Africa’s peak shopping season
- Solomon Awosupin/August 2023 South Africans are feeling the pinch. Prices for day-to-day goods remain high, despite inflation dropping...
content036
Oct 16, 20233 min read
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C-suite chemistry: How CMOs and CFOs can partner to drive business success
- Think With Google The need to accelerate growth has driven a shift in the ways in which the C-suite functions. This is especially true...
content036
Aug 11, 20235 min read
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What you need to know about YouTube
From local trends to insights from our researchers, we've collected everything you need to take your video strategy to the next level....
content036
Aug 2, 20231 min read
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Empower your marketing with the latest global insights and tools
Elizabeth Wang / April 2023 (Think With Google) Navigate changing consumer behaviour with our guidebook Explore our 2023 retail guide to...
content036
Apr 25, 20231 min read
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Customers want brands to help them feel revitalised in the year ahead
Think with Google Searches for “stress at work” rose 25% in Nigeria in 2022. It’s no wonder many people are reassessing their priorities....
content036
Mar 2, 20231 min read
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Google Releases a New Link Best Practices Guide
Neil Patel Link building is something that you must focus on if you want your site to rank high. Whether it’s obtaining them naturally by...
content036
Feb 23, 20235 min read
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People sought stronger connections in 2022 – here's why it matters to marketers today
Think With Google While the world saw plenty of challenges in 2022, people responded with compassion for themselves, their neighbours,...
content036
Feb 21, 20231 min read
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The future of retail: How the African consumer is shopping now
Linah Maigurira/January 2023 Global macro events have always shaped and shifted consumer behaviour and the past few years have been no...
content036
Feb 2, 20233 min read
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Top Search trends for your 2023 marketing strategy
Think with Google Sub-Saharan Africa The data is in. Explore our Year in Search Explore Google’s Year in Search to see how trends from...
content036
Feb 2, 20231 min read
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Google leaders share their digital marketing predictions
Yonca Dervişoğlu/November 2022 There’s no doubt that 2023 will be a year of sharpening our focus. The challenges and disruptions brought...
content036
Jan 10, 20235 min read
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10 Top Lessons From Leading Entrepreneurs
As we Celebrate Entrepreneurship Month Being an entrepreneur is no easy feat, but with a clear plan, passion and hard work – a lot is...
content036
Nov 8, 20225 min read
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How Bayer used machine learning to predict cold and flu trends
Tricia Boltuch, Kat Donew/September 2022 “It’s always easier to do business if you already know what’s going to happen.” This playful...
content036
Oct 28, 20224 min read
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People take their privacy more seriously than you’d expect — brands should too
Vanessa Bruns, Maxwell Minckler/September 2022 Imagine your personal information was stolen in a corporate data breach. You’d probably...
content036
Oct 5, 20224 min read
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How Rain bridged the online-offline gap with digital out-of-home
Are your customers getting lost in the gap between your online and offline marketing? Find out how telecoms company Rain achieved a 27%...
content036
Aug 27, 20221 min read
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The do's and don'ts of digital marketing – what Rubix Cube has learnt in the last few years
Here are Rubix Cube´s quick tips on the world of digital marketing, based on our fruitful and exciting experiences since 2017. Our first...
content036
Aug 27, 20221 min read
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Good things come in threes
Three ways for your business to improve its online presence and how Rubix Cube can help! 1: Coaching and training for your team At Rubix...
content036
Aug 27, 20222 min read
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